I’ve been working in digital media and attention systems since 2021. What started as learning marketing and running early projects evolved into building and scaling content-driven accounts across multiple platforms.

Over the last few years I’ve specialised in short-form content performance: editing, clipping, thumbnails, and packaging videos built for reach at scale. Tens of millions of views have been generated for my own pages and across different client projects, helping creators and brands upgrade their online presence.

While continuing this work, today I’m building GazeProfit, the creator marketing system for local businesses in Northern Ireland.