Began exploring online business and studying digital marketing.

Launched my first online business: a social media marketing agency called CJO Media. Gained hands-on experience using social media to align with clients’ goals and running ad campaigns.

Prioritised sustainability over trends. Reframed my goals around strategic long-term planning and market needs, aligning them with my strengths and interests.

Built faceless TikTok and Instagram pages, developing deep skills in content creation and virality. Generated tens of thousands of followers and tens of millions of views. Started helping creators as a freelance video editor and “clipper.”

Repositioned as a Content Architect. Now editing short-form content for podcasts, coaches, and creators who want immediate results and long-term growth through strong, consistent branding, while also optimising their content systems and, if needed, designing thumbnails.

UNI: Year 2 Computer Science MEng @ QUB; Head of Marketing @ QUBDAIS